Fashion & Apparel Industry in Indonesia
Indonesia's fashion and apparel sector offers exceptional opportunities for foreign investors. With a strong textile manufacturing base, growing fashion-conscious consumer market of 277 million people, and 9.5% annual growth rate, the industry combines traditional craftsmanship with modern retail innovation.
$26B
Market Value9.5%
Annual Growth$3B
FDI in 2024277M
Consumer MarketWhy Invest in Indonesian Fashion & Apparel Industry?
Indonesia offers unique competitive advantages for fashion investors, combining manufacturing excellence with a massive consumer market and export potential.
Strong Manufacturing Base
Established textile and garment manufacturing infrastructure with skilled workforce, competitive labor costs, and proximity to raw materials. Indonesia is the world's 8th largest textile exporter.
Massive Consumer Market
277 million fashion-conscious consumers with growing middle class reaching 135M by 2030. Rising disposable income drives strong demand for quality apparel and fashion products.
Export Opportunities
Strategic location with access to global markets through free trade agreements. $15 billion in annual textile and apparel exports to USA, EU, Japan, and ASEAN markets.
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Fashion & Apparel Market in Indonesia
Indonesia's fashion industry is experiencing rapid transformation, combining traditional textile excellence with modern retail innovation and digital commerce.
$26B
Market Size 20249.5%
Annual Growth$15B
Export Value5M+
WorkforceKey Market Drivers
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E-Commerce Boom
Online fashion sales growing at 25% CAGR with 85M online shoppers
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Rising Middle Class
Increasing purchasing power and demand for quality branded apparel
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Muslim Fashion Hub
World's largest Muslim population driving halal fashion and modest wear market
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Government Support
Export incentives, tax breaks, and Making Indonesia 4.0 digitalization push
Fashion & Apparel Investment Opportunities
Strategic investment areas in Indonesia's fashion ecosystem with high growth potential
Garment Manufacturing
Establish production facilities for ready-made clothing, sportswear, or specialized garments
Key Highlights:
Fashion Retail Brands
Launch retail stores, boutiques, or franchise operations targeting Indonesia's growing middle class
Key Highlights:
Fashion E-Commerce
Build online fashion marketplaces or digital platforms for apparel and accessories
Key Highlights:
Textile Production
Invest in yarn, fabric, or specialized textile manufacturing for domestic and export markets
Key Highlights:
Fashion Design & Creative
Establish design houses, pattern making studios, or fashion consulting services
Key Highlights:
Accessories & Footwear
Manufacture or distribute shoes, bags, belts, and fashion accessories
Key Highlights:
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Fashion Industry Sub-Sectors
Explore diverse segments within Indonesia's fashion ecosystem
Textile Manufacturing
- Yarn and thread spinning
- Fabric weaving and knitting
- Textile printing and dyeing
- Technical textiles for industrial use
- Batik and traditional textile production
Apparel & Clothing
- Ready-to-wear clothing manufacturing
- Sportswear and activewear production
- Muslim fashion and modest wear
- Children's clothing and baby wear
- Custom tailoring and bespoke services
Fashion Retail
- Department stores and fashion outlets
- Specialty fashion boutiques
- Multi-brand fashion retail chains
- Luxury fashion retail
- Factory outlet operations
Accessories & Footwear
- Footwear manufacturing (shoes, sandals)
- Leather goods and bags production
- Jewelry and fashion accessories
- Belts, scarves, and textile accessories
- Fashion watches and eyewear
Fashion Industry Trends in Indonesia 2025
Key developments shaping the fashion landscape
Social Commerce Growth
Instagram, TikTok, and WhatsApp driving direct-to-consumer fashion sales with influencer marketing and live shopping features.
Sustainable Fashion
Increasing consumer demand for eco-friendly materials, ethical production, and circular fashion business models.
Modest Fashion Leadership
Indonesia emerging as global Muslim fashion capital with halal-certified products and modest wear innovation.
Smart Manufacturing
Adoption of automation, AI-powered design, and digital textile printing technologies for efficiency.
Export Market Expansion
Free trade agreements and "Made in Indonesia" branding opening new export markets worldwide.
Influencer Collaborations
Rise of local fashion influencers and celebrities driving brand awareness and consumer engagement.
Fashion Business Registration in Indonesia
Essential requirements and steps to establish your fashion business
Company Formation
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PT PMA (Foreign Investment Company)
Limited liability company for foreign investors with 100% ownership allowed in fashion sector
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Minimum Investment
Typically Rp 10 billion ($650K) total investment, Rp 2.5 billion ($160K) paid-up capital
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NIB (Business Identification Number)
Register through OSS system with appropriate KBLI codes for fashion/textile activities
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Business Licenses
Operational permits based on risk classification (low/medium/high)
Legal & Compliance
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Trademark Registration
Protect your brand name and logo in Indonesia and internationally
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SNI (Indonesian National Standard)
Product certification for textile and apparel quality standards
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Halal Certification
Optional halal certificate for Muslim fashion market access
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Tax Registration & Compliance
NPWP, VAT registration, and ongoing tax obligations
Pro Tip
Fashion businesses can benefit from Special Economic Zones (SEZs) offering additional tax incentives and streamlined import/export procedures.
Company Formation + Licensing + Trademark - One Stop Solution
Fashion Business Setup Process
Complete timeline from consultation to operations
Free Consultation
Discuss your fashion investment plans, market entry strategy, and business model with our experts
Market Research
Comprehensive market analysis, competitor research, and feasibility study for your fashion business
Company Establishment
PT PMA formation, notary deed, Ministry of Law approval, and corporate documents
NIB & Licensing
Business identification number (NIB) registration through OSS with appropriate KBLI codes
Brand Protection
Trademark registration for brand name and logo protection in Indonesia
Operations Setup
Factory/store setup, hiring, supplier contracts, and business operations commencement
Fast Track Available
Total Setup Time: 2-4 weeks for basic company registration. Complete operations setup including factory/retail location takes 2-4 months depending on scale.
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Frequently Asked Questions
Common questions about fashion industry investment in Indonesia
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Related Services for Fashion Investors
Comprehensive business support services
Company Registration
Complete PT PMA establishment for fashion business with 100% foreign ownership support
Register CompanyBusiness Licensing
NIB, operational permits, and compliance for fashion manufacturing and retail
Get LicensesTrademark Protection
Register and protect your fashion brand, logo, and designs in Indonesia
Protect BrandTax & Accounting
Tax registration, bookkeeping, and ongoing compliance for fashion businesses
Tax ServicesVisa & Immigration
Work permits, KITAS/KITAP for foreign fashion designers and management
Work PermitsVirtual Office
Professional business address in Jakarta or Surabaya for your fashion company
Get AddressEnd-to-end support from registration to operations
KBLI Categories for Fashion
Explore Indonesian Standard Industrial Classification (KBLI) business categories relevant to the fashion sector. View all categories
Showing 12 of 19 categories for fashion
View All 19 CategoriesNeed Help Choosing the Right KBLI Code?
Selecting the correct KBLI code is crucial for your NIB registration and business licensing. Our experts can help you identify the most appropriate classification for your business activities.
Ready to Invest in Indonesian Fashion Industry?
Our experts provide comprehensive support for fashion investors - from company formation to operational licensing, supplier connections, and market entry strategy. Free consultation available!
